Имидж туристической фирмы: результаты экспертного опроса

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Развитие туристической инфраструктуры в субъектах Российской Федерации (2019) .


Abstract

в статье представлены результаты исследования имиджа туристической фирмы на основе экспертной оценки четырёх целевых групп: потребителей, партнёров, персонала, общественности



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